Following ‘Where Love Lives’ going viral after featuring in the 2025 John Lewis Christmas advert, Alison Limerick joins us to reflect on the song’s history and the queer community that embraced it from the start | Gaydio

Ads OK Plz | Advertising & Marketing on Instagram: "In 2009, John Lewis leaned into emotion with The Feeling, a Christmas campaign built around the idea that festive excitement stays with us for life. The ad followed children opening practical, grown-up gifts, before revealing an adult version of one child rediscovering that same spark. Paired with a soft cover of Sweet Child O’ Mine, the film struck a warm, nostalgic tone. Developed by Adam & Eve, it marked an early moment in John Lewis’s now-f