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(Mibiz) - The state’s tourism office is taking the Pure Michigan advertising campaign in a “fresh” direction heading into the peak tourism season. The new “Keep It Fresh” campaign marks Pure Michigan’s return to national TV for the summer season after a COVID-19 pandemic hiatus. Pure Michigan ads first launched in 2006. For many years, the spots have featured the familiar voice of metro Detroit native and actor Tim Allen, a nostalgic soundtrack from the film “The Cider House Rules” and picturesq
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