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The Tank Marketplace
When labels were hidden, people preferred Pepsi. Show the Coca-Cola logo? They chose Coke every time. This sparked the biggest brand war in history. Pepsi launched the Pepsi
The Tank Marketplace. Maes · MAGIE. When labels were hidden, people preferred Pepsi. Show the Coca-Cola logo? They chose Coke every time. This sparked the biggest brand war in history. Pepsi launched the Pepsi Challenge. Shopping malls. Unmarked cups. Cameras rolling. America watched as people chose Pepsi’s sweeter taste. Labels revealed ...
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