Pai Skincare on Instagram: "Sarah founded Pai because she’d reached a dead end in her quest for natural skincare suitable for sensitive skin like hers. She may have been customer #1 – but for Sarah it’s our customers’ skin that matters most. That’s why positive reviews and five star ratings matter so much. Hearing how our products have improved your confidence is what drives us to keep innovating – and pushing the boundaries of what nature and biochemistry can do for skin that’s been overlooked