Hovis brings its iconic ‘The Bike Ride’ ad back to TV
marketingweek.com
Hovis brings its iconic ‘The Bike Ride’ ad back to TV
Forty years since it first aired, Hovis is bringing its “timeless” advert ‘The Bike Ride’ back to TV to win over a new generation of consumers.
Jun 2, 2019
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You may know it from the classic Hovis advert or simply as part of the second movement in Dvořák’s New World symphony. Either way, this nostalgic cor anglais solo has a place in everyone’s hearts. Performed superbly here by Principal Cor Anglais Drake Gritton, Section Leader Clarinet Miquel Ramos Salvador, and the full Royal Liverpool Philharmonic Orchestra, you can hear it live in our Season Opening Concert later this month. Season Opening Concert: Dream Team Thu 18 & Sun 21 Sep Liverpool Philh
You may know it from the classic Hovis advert or simply as part of the second movement in Dvořák’s New World symphony. Either way, this nostalgic cor anglais solo has a place in everyone’s hearts. Performed superbly here by Principal Cor Anglais Drake Gritton, Section Leader Clarinet Miquel Ramos Salvador, and the full Royal Liverpool Philharmonic Orchestra, you can hear it live in our Season Opening Concert later this month. Season Opening Concert: Dream Team Thu 18 & Sun 21 Sep Liverpool Philh
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Hovis Advert – A Slice of Pure Nostalgia 🍞✨ 1973 ☺️ Who else still gets chills from this iconic ad? The gentle brass melody 🎺, the cobbled streets, the boy pushing his bike up that steep hill—it’s not just bread, it’s British heritage. 🏡🇬🇧 Directed by a young Ridley Scott, this timeless classic captured the warmth of simpler days and left a lasting mark on generations. Still one of the greatest adverts ever made. 🍞❤️ #Hovis #1973 #ClassicAdvert #BritishHeritage #GoldenMoments #CobbledStree
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Hovis Advert – A Slice of Pure Nostalgia 🍞✨ 1973 ☺️ Who else still gets chills from this iconic ad? The gentle brass melody 🎺, the cobbled streets, the boy pushing his bike up that steep hill—it’s not just bread, it’s British heritage. 🏡🇬🇧 Directed by a young Ridley Scott, this timeless classic captured the warmth of simpler days and left a lasting mark on generations. Still one of the greatest adverts ever made. 🍞❤️ #Hovis #1973 #ClassicAdvert #BritishHeritage #GoldenMoments #CobbledStree
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