How Coke and Pepsi's rivalry shaped marketing — and where it goes next
marketingdive.com
How Coke and Pepsi's rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
May 3, 2022
Pepsi Commercial with Celebrities
“Beach Tweet” – Diet Pepsi Ad with Sofía Vergara & David Beckham Set against a lively, sunlit beach, the commercial shows Vergara enjoying her Diet Pepsi when a playful moment draws Beckham’s attention. The spot cleverly ties in the charm of celebrities with the rising influence of social media. Created by TBWAChiatDay Los Angeles and directed by McG, the film debuted in April 2011. It was part of a larger campaign that mixed humor, star power, and platforms like Twitter, carrying the tagline: “
“Beach Tweet” – Diet Pepsi Ad with Sofía Vergara & David Beckham Set against a lively, sunlit beach, the commercial shows Vergara enjoying her Diet Pepsi when a playful moment draws Beckham’s attention. The spot cleverly ties in the charm of celebrities with the rising influence of social media. Created by TBWAChiatDay Los Angeles and directed by McG, the film debuted in April 2011. It was part of a larger campaign that mixed humor, star power, and platforms like Twitter, carrying the tagline: “
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