Marketing mix model: 101 and getting started tutorial
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YouTubeFabi.ai: Your AI data analyst for all your data
Marketing mix model: 101 and getting started tutorial
Overview of Marketing Mix Models (MMM), when to use them and a practical example. We'll also walk through how to implement a simple marketing mix model use GXBoost with the help of Python and AI. Link to blog post with detailed write up and code snippets: www.fabi.ai/blog/marketing-mix-model-101-and-tutorial
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