1967 Firebird TV commercial. Pontiac marketed the 1967 Firebird as 5 different cars called "The Magnificent Five", a nod to the popular 1960 western movie "The Magnificent Seven". Each version of the Firebird was for a different type of driver. There was the base model with the economical OHC6. The Firebird Sprint had special suspension and a high performance version of the OHC6 with a 4bbl Quadrajet carb. The Firebird 326 was targeted at families wanting the power of a V8, while the Firebird 32

This 1968 Firebird 400 tv commercial features spokeperson Paul Richards, an actor with a very distinct voice, who narrated and/or appeared in many Pontiac tv commercials at the time. Paul passed away in 1974. Mike | Musclecar Films