Dec 27, 2025 · The Gallery features the idents and presentation graphics from a multitude of British television channels - both past and present - from the mainstream national …

The history of BBC television idents begins in the early 1950s when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these …

We document the history of television channel branding from the UK and Ireland, among others. If you have an interest in broadcasting, branding or graphic design, you have come to the right …

The Audiovisual Identity Database (AVID) is a collaborative database of on-screen logos, idents, bumpers, and other forms of audiovisual identity that anyone can edit.

IDENT definition: 1. a design or symbol, or a short piece of video, used by a company to advertise its products, or…. Learn more.

Definition of ident noun in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.

The Idents Archive (Used to be TV Channels: Idents and Continuity Archive) is a channel all about BBC and other idents and continuity. With more custom mock videos to come and occasional …

In short, they are a means of helping viewers to identity the channel they are currently watching. Without them, station logos would have little on screen presence other than being a small …

Branding and identity has almost become a science. It was not always this way, and for broadcasters in the UK, building a brand around a TV channel was almost unknown until the …

Everything you need to know about filming an ident and full length shots. An ident - sometimes called a slate - is a purely technical part of the audition process in which you state your name, …