Dec 3, 2024 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, including big fizzy drinks brands like Sprite and Fanta, as well as the likes of Innocent smoothies, Smart Water and sports drink Powerade.

5 days ago · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

The latest articles from Marketing Week. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry.

Dec 12, 2024 · Sports sponsorship has moved on from the days of slapping a logo on a sports kit or car bumper. Now, brands are looking at multi-faceted ways to drive growth from their partnerships, beyond just awareness.

Dec 9, 2024 · Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2025.

Dec 2, 2024 · A high street staple for 140 years, M&S has been on a mission to enhance its style and value perceptions as part of its ongoing “transformation” – a project with consistency at its heart.. The retailer faced hard times after dropping out of the FTSE 100 in 2019 and embarked on a transformation programme in 2021.

Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told …

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Aug 9, 2024 · Source: Comparethemarket / YouTube. Do you know a meerkat named Aleksandr? My guess is that you do. Compare the Market aired their first meerkat ad in 2009, when Aleksandr Orlov pointed out that his website comparethemeerkat.com was not the place to find a car insurance deal — that would be comparethemarket.com.For 15 years — and counting — the …

Nov 8, 2024 · Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus Energy to the prize.