The University of Minnesota could receive over $1 million annually for selling the naming rights to Williams Arena, according ...

The University of Minnesota has hired a search firm to help them find a naming rights sponsor for Williams Arena.

The school announced Thursday it will explore selling naming rights to Williams Arena, the nearly century-old facility that ...

Williams Arena has been the home of Gophers basketball for almost 100 years. Soon, “The Barn" could get a new name.

It's unclear why Minnesota hasn't publicly sought a naming rights sponsor for Williams Arena in the past, but it's similar to ...

Introduction: Host Michael Rand starts with naming rights for Williams Arena, which the Gophers are pursuing as a revenue ...

A naming-rights deal would help shrink the financial gap, but not bridge it by itself. For example, 3M, the Fortune 500 giant ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena.

Two developments this week signal that Williams Arena, which opened in 1928, will be the home of Gophers basketball for many ...

Director of Athletics Mark Coyle calls it "a tremendous opportunity" for a company to align itself with the historic home of ...

Gopher Athletics announced Thursday it has partnered with a firm in search of a naming-rights sponsor for Williams Arena, the ...

The University of Minnesota’s venerable Williams Arena may soon have a new name. The U of M announced Thursday that it’s ...