Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

I bought big yellow boxes of cereal from Aldi, Sainsbury's, Tesco, Asda, Lidl, Morrisons and M&S (which was orange) to see ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

A seven-foot basketballer from Nottingham who credits his success to eating five Weetabix a day is fast on his way to a ...

So what was the difference? Pope thinks it was his pregame breakfast, Weetabix. Weetabix is a wholegrain, biscuit-shaped cereal from the United Kingdom high in fiber, vitamins and minerals. Williams ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

"Incredible energy," coach Mark Pope said. The difference? "I had Weetabix this morning," Williams said. Williams is from Nottingham, England, where Weetabix was a main staple in his diet as a ...

Kentucky head coach Mark Pope attributed center Amari Williams ' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois on ...