Sixteen hours since the release of the highly anticipated podcast episode with Taylor Swift, co-hosted by her boyfriend, Travis Kelce, and his brother, Jason Kelce, the YouTube installment currently holds 10 million views, and the numbers only continue to climb.

New Heights podcast break its own viewership and listeners record but numbers weren't enough to beat numbers put out by Joe Rogan Experience

When Taylor Swift sat down with Travis Kelce and Jason Kelce for an episode of New Heights, the ripple effect was immediate.