Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.

At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering ...

A real transformation occurs when collaboration replaces control and leaders show up not to manage but to participate, says HSBC chief digital officer.

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...