Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.