Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater ...