Promotions play a pivotal role in capturing consumer interest at key moments. According to Sunny Yurasek, head of advanced analytics and RGM at Wells Enterprises (manufacturer of Blue Ribbon and Halo ...

Revlon has named a chief information and digital officer. Ralph Marshall will be taking on the role, replacing CIO Paul Smith, who is leaving the company in April. John Anthony Wine & Spirits has made ...

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

The campaign ran across all Kargo sites and channels for display and CTV, including MAX, Paramount and NBC Sports, using VideoByte (VBX), Kargo’s CTV ad server, Kargo told P2PI. The media mix included ...

The company also recently announced it is offloading its Vegetarian Butcher brand, selling it to Vivera as part of a portfolio optimization strategy that focuses on fewer, bigger brands. Unilever said ...

The location is set to support the company’s "Our Vue Forward" efficiency initiative, which launched last year and includes significant investments toward upgrading its IT infrastructure for faster ...

Past winners have been honored for their positive impact on their companies, driving transformational change, and helping develop a strong IT culture. The winner's profile will be published on ...

Jonathan Wells, senior director of demand management at Blount Fine Foods, said in a statement that the investment has provided the company with long-term planning capabilities. The company can now ...

Marshall joins Revlon from Merlin Entertainments, where he served as global CTO. Prior to that, he held several senior tech leadership positions at Starbucks, Nando’s, and McDonald’s. He has over 25 ...

Consumer goods companies continue to eye artificial intelligence agents to automate processes that can drive revenue growth. Two brands, SharkNinja and Pandora, are already underway with their use ...

Most of the respondents to MACH Alliance’s survey (87%) reported they felt confident implementing MACH at their organization. Those who make the transition see clear benefits, with 94% reporting that ...

Analytics Unite is the premier conference for qualified senior leaders in consumer goods and retail. Being held April 28 to 30 at the Westin Chicago River North, the event will bring together top ...