SOCIALEYEZ’s Tarek Esper says the impact depends on how agencies wield it, not what the technology can do alone.

Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not ...

MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.

"We wanted brand ambassadors who represent the DAMAC brand ethos of luxury and craftsmanship and reach out to people across ...

PHD’s Amit Patel explores how agentic AI unlocks exponential human creative value by combining machine intelligence with ...

Seedtag’s Sherry Mansour explains how neuro-contextual AI is redefining relevance, bringing human emotions back to ...

Pep Guardiola, the UEFA Champions League-winning Manchester City football manager, takes centre stage in a multi-channel, ...

Using Uber’s newly launched Journey Ads, the Equiti campaign establishes sustained presence during moments of peak rider ...

The multi-platform series meets CNN’s audiences where they are. On social platforms, viewers will encounter short-form video ...

Out of its new hub, Monks provides clients in the region and beyond with talent and AI-powered scalable and flexible content ...

ADNOC unveiled The Race Within, highlighting the UAE’s spirit of performance, ambition and national pride at F1 championship ...

Read the strategy, rollout and results of the Maison El Nabil rebrand campaign by Azerion, Hypermedia, W Group Holding and ...