Ruya created the AI film in partnership with Acorn Strategy to highlight ease, speed and simplicity for UAE SMEs.

A new study by SixthFactor Consulting uncovers what really drives supermarket decisions for shoppers across the Emirates.

How Mastercard and OSN+ leveraged Amazon first-party signals and custom brand stores to deliver experiences beyond ...

The new P&O Ferries campaign is grounded in the insight that emotional storytelling outperforms rational messaging — by a ...

Under the agreement, the Jebel Ali station will be renamed National Paints Metro Station for a 10-year period.

NYX, Safa Siddiqui & Hypermedia created a bold OOH campaign that transformed Dubai into a beauty showcase, sparked by one fan ...

The Jotun campaign included out-of-home billboards, social media and influencer strategy, media partnerships and a flagship ...

Catch up on all the campaigns that won a Grand Prix at the Cannes Lions Festival of Creativity this year in one place.

For the first time, Cannes Lions 2025 partners with Creator North to feature Arab digital content creators in its programme.

Elevate acquires RISE Group, expanding its presence to MENA, with RISE founders Seth Holmes & Tom Berrington taking on ...

The Shake Shack campaign takes on a playful, split-personality, focusing on the flavour rivalry for its limited-time menu.

GymNation's CMO Rory McEntee says that while he values creative minds deeply, he views them merely as a supporting sidekick ...