In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV ...

In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater ...

The holiday season race to the checkout is on. But who gets to the finish line first won’t be determined in November or December, but months earlier. While seasonal events like Black Friday, Cyber ...

Uncertainty has become the new normal. Markets are volatile, growth is harder to find, and CMOs are being asked to deliver creativity with precision; ideas that move people and the numbers. In this ...

Spend a day inside any broadcaster or media sales organization and you’ll see an extraordinary amount of effort poured into simply making the machinery run. On paper, selling modern media should be ...

For more than a decade, marketers have relied on attribution to explain performance. Every platform promised that its dashboard would finally reveal which touchpoints ...