Contextual ad targeting—5 things marketers need to know about streaming’s latest obsession
A guide to contextual advertising’s latest iteration, the media companies leaning into it and what it means for brands.
Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025
While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...