The OMG agency supported a campaign targeting students who had never used chatbots, encouraging them to try ChatGPT.

The McDonaldland characters have returned as the chain leans into nostalgia and tries to attract Gen Z. (McDonald's) By: ...

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

Snap's shares fell more than 14% in after-hours trading even as daily active users topped analysts' expectations.

Linda Yaccarino, who recently left Elon Musk’s X social media site, is taking the helm at eMed.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first seven months of the year.

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Brands must stop mimicking culture and start building real-world value if they want to earn Gen Z’s time and trust.

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...