The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

Kendrick Lamar will take the stage this Sunday as the 2025 Apple Music Super Bowl LIX Halftime show performer After Lil Wayne ...

Every year, in that dismal stretch between winter and spring, we gather around our televisions—snacks in tow—to watch the Super Bowl. For some, it's all about the game, while for others, it's solely ...

Rap megastar Kendrick Lamar will take the stage to perform at the Super Bowl LIX halftime show on Sunday as the Kansas City Chiefs and Philadelphia Eagles battle for the title on the gridiron. But the ...

Jay-Z’s Roc Nation has teamed up with the NFL for a Super Bowl collaboration, and if you act fast, you can sport the ...

Since 1998, AllHipHop.com has pioneered delivering Hip-Hop news. Get our daily email for exclusive, breaking news, and weekly ...

Roc Nation’s founder is a rapper, but that doesn’t mean the Super Bowl won’t ever present rock or country. Perez noted that ...

Roc Nation and the National Football League (NFL) have announced the launch of their exclusive “Roc Nation x Super Bowl LIX” capsule collection, celebrating the powerhouse partnership between the two ...

That led the NFL to strike a deal with Roc Nation, an entertainment company founded by Shawn “Jay-Z” Carter, to revitalize the halftime show of the most-watched US sporting event. The first ...