Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL endorsements over the past 12 months. According to Steele, Davis has 25 NIL deals while Watkins has 20.

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited. North Carolina's RJ Davis and USC's JuJu Watkins led all male and female athletes,

JuJu Watkins has broken her silence after encountering a season-ending injury during March Madness. The 19-year-old USC basketball star shared a message on her Instagram Stories on March 31 thanking her fans and friends for their support after she tore her ACL in the second round of the tournament on March 24.

North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 months.

JuJu Watkins posted on social media shortly after midnight Tuesday, her first public statement since leaving March Madness with a knee injury.

Could USC have cleared the Elite Eight hurdle with Watkins? Perhaps, but the Trojans didn't have the star power on Monday to beat UConn.

USC Trojans star JuJu Watkins was all of us when seeing an April Fool's post suggesting she was transferring schools.

The Wooden Award named its five women's college basketball finalists on Tuesday, per ESPN's Kendra Andrews, with UConn's Paige Bueckers, USC's JuJu Watkins, UCLA's Lauren Betts, Texas' Madison Booker and Notre Dame's Hannah Hidalgo making the cut.