The executive chairman of Iceland said he will pay customers to catch shoplifters as thieves cost the supermarket chain £20 ...

Since the volcanic eruptions of 2021, a luxury tourism industry has grown around the appetite for rugged exploration in ...

Iceland has teamed up with popular biscuit and cake maker McVitie's to launch an exclusive new ice cream collection.

Iceland's tidal inlets and streams glow from glacial flour and appear almost totally abstract from Dani Guindo's aerial ...

Men's Fitness. Thor Bjornsson can't stop winning. The Iceland’s Strongest Man competition took place over August 8 and 9, and ...

Many across social media have blasted Iceland's new '£1 shoplifting snitch reward scheme' as some say the supermarket is ...

Campervan tourism has gained significant popularity worldwide as travelers seek greater flexibility and direct contact with ...

Laugarás Lagoon Set to open in September 2025, Laugarás Lagoon is the latest addition to The Golden Circle, Iceland’s famous ...

Iceland has announced it will pay customers £1 for every shoplifter they spot and report to staff, with payments added ...

Iceland is offering a financial incentive for customers to report shoplifters in stores as retail crime continues to ...

Paula Patton reveals her son Julian, 15, planned their entire "dream" trip to Iceland in an exclusive interview with PEOPLE.

Justin Bieber has released the video for 'First Place,' which highlights his time making the album 'Swag' in Iceland.