Gen Z, or Zoomers, might as well be two generations in one when it comes to politics. The dividing line can be traced back to ...

Most Americans would prefer brand-name drugs—but end up buying generic versions because of the cost, new consumer research ...

Gen Z and millennials are more likely to renovate for personal style, while baby boomers are more likely to focus on upkeep ...

Gen Z is breaking the traditional rules and conduct baby boomers have set in place for the workplace over decades. The young ...

Some business leaders don’t believe Gen Zs have a mental health problem, while others advocate for steps employers must take ...

A new survey and report from the Made of Millions Foundation, a nonprofit mental health advocacy organization, found that ...

"I cannot afford to do something for free," said the 25-year-old whose refusal wasn't taken well by a family friend.

Travel loyalty programs are ubiquitous. The Experience Economy is booming; and, Gen Z is seeking to "earn and burn" their ...

Because Generation Z uses TikTok for job searches and career advice, it's reshaping how companies think about recruitment.

A report by JLL India highlights that by 2030, these two generations are expected to account for 60% of new homebuyers in the ...

Gen Z's risk-averse nature, relationship with Instagram and TikTok, and obsession with perception prevent us from pursuing traditional relationships.

While many churches use small groups to build deeper relationships and community among members, this approach to discipleship ...