In an interview with The Post, Nintendo of America president Doug Bowser explains the company’s approach to pricing its new ...

It looks like Nintendo of America president Doug Bowser has confirmed the price of the Nintendo Switch 2 Welcome Tour.

CNBC got an exclusive interview with Nintendo Americas President and COO Doug Bowser after the Switch 2 was unveiled.

If you're an Xbox fan of a certain age, you probably remember one of the most infamous moments in the brand's history that ...

AI might be all the rage in the tech sector, but Nintendo doesn’t appear to be embracing it anytime soon. In an interview ...

Bowser says Nintendo hasn't 'set a benchmark' for what the average Switch 2 game will cost.

Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could ...

Nintendo of America president Doug Bowser explains why the console is currently priced at $449.99.

Will Nintendo be able to keep up with demand this time around?

Nintendo isn't ruling out using AI in the development of its games going forward, but Nintendo of America president Doug ...

Nintendo's Doug Bowser reacts to the growing trend of AI in video games. Artificial intelligence remains one of the biggest ...

Nintendo’s Doug Bowser announces variable pricing for Switch 2 games, breaking away from unified prices. Learn how game costs ...