Gauff joins tennis icon Roger Federer as a Mercedes-Benz brand ambassador in tennis. Mercedes-Benz continues to expand its ...

Coco Gauff and Roger Federer were among the big names who spoke about WTA’s landmark $50,000,000/year deal with Mercedes-Benz ...

The WTA Tour will enter a new era from 2026. The women's tour will be sponsored by automobile giant Mercedes-Benz in a landmark multi-year deal starting from next year.

The WTA Tour has announced a long-term partnership with Mercedes-Benz, believed to be worth £375m ($500m). It comes just days ...

The 21-year-old had to make many changes during this season in order to adapt to her opponents, but also to work on her own ...

After topping Sportico's list of highest-earning female athletes for the third straight year, Gauff has added another luxury brand to her endorsement portfolio.

Gauff was previously partnered with BMW. Her new 5-year deal with Mercedes-Benz is reportedly valued at $90 million, ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

Sportico, the sports business publication, crowned tennis star Coco Gauff the highest-paid female athlete for the third consecutive year on Wednesday, Dec. 3. Gauff earned $31 million—$23 million of ...

The WTA Tour has unveiled a major long-term partnership with Mercedes-Benz, reportedly valued at $500 million. The ...

Tennis superstar Coco Gauff has been named the highest-earning female athlete for a third consecutive year after pulling in ...

American women’s tennis has had another strong year, with Coco Gauff and Jessica Pegula among the standout performers. Gauff has come a long way since her teenage years, when she first caught the ...