CEO Brian Niccol said the chain’s emphasis on a coffeehouse atmosphere would result in consumers choosing the chain over ...

Brian Niccol said that the coffee chain is working on the previously mentioned feature at the Wall Street Journal CEO Council ...

Watch the Video I started the call by explaining to Lee that each year I select five finalists for worst CEO of the year, and ...

With the country and world being inundated with Trump craziness on a daily basis, it feels wrong to step back to deal with more basic points about ...

Starbucks (SBUX) is in one of those rare stretches where nearly everything hits at once, with CEO Brian Niccol’s overhaul ...

We know that coffee giant Starbucks ($SBUX) has been eagerly beating the drum of being a “third-place” for months now, and ...

Starbucks said Thursday it would close underperforming stores in North America, including its iconic Seattle roastery, as CEO Brian Niccol presses ahead with his $1 billion restructuring effort to ...

Starbucks was added as a new long at Hedgeye as the company is being transformed under the leadership of CEO Brian Niccol.

Starbucks CEO Brian Niccol announced on Thursday (September 25, 2025) via a letter to the employees that hundreds will be laid off this month. The coffee giant announced that it will close 1% of its ...

Brian Niccol explained the mistake he made during his first year as Starbucks' CEO. He said he didn't position the turnaround plan as part of the cultural conversation quickly enough. Niccol added ...

Today, we start a list of the worst CEOs in America. There will be an all-time winner later in the year. The way these CEOs are picked stems from major strategy stumbles. It also included a series of ...

NYC Mayor-elect Zohran Mamdani joined Starbucks workers on a picket line, highlighting the CEO's $95 million pay while workers strike for better conditions.