Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.

Parkwood Entertainment, the superstar singer’s company, posted a video titled “Chapter 4: The Denim Cowboy” to its verified Instagram accounton Monday, which amounted to a lavish music video-style ad for a new collaboration between Levi’s and Queen Bey.