Apple has hemorrhaged around a dozen artificial intelligence staff to rivals since January, making it one of the prime ...

If Apple captures its typical share of a new market, its "Apple Friend" could become a $50 billion annual, high-margin ...

Apple is still trying to find its AI footing. That's giving Alphabet and Amazon an opportunity to overtake Apple's valuation.

Apple wants to remind everyone that it’s just running the same play as it always has.

Apple’s new Answers, Knowledge and Information team is developing several ChatGPT-like products that can search the web.

That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...

Apple also said on Thursday it plans to spend more on data centers, an area where it typically spends only a few billion ...

A quietly-formed team within Apple named Answers, Knowledge and Information is working on the in-house AI chatbot.

For Apple Intelligence, the focus isn't just catching up to the industry's "artificial" generation of placeholder content, a sort of party trick lacking a clear, unique value.

Apple did announce a few Apple Intelligence iterations at WWDC, but the general consensus is that the company's AI efforts ...

Artificial intelligence (AI) has opened up a whole new realm of possibilities for new products and services which Apple (AAPL -3.91%) can launch.