On Friday former UK men’s basketball player Amari Williams posted a photo of himself appearing on a box of Weetabix to his ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing performance.

On Friday former UK men’s basketball player Amari Williams posted a photo of himself appearing on a box of Weetabix to his Instagram. Williams said he woke up a cereal legend and thought the box ...

Even some of Williams' teammates are going to try eating it for breakfast. “I’m gonna go with the Weetabix tomorrow morning and see if I can go coast-to-coast and dunk on someone like Amari ...

Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...