If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate ...

The inaugural Ulster Wool CAFRE Scholarship has successfully concluded with a presentation by Ulster Wool Growers to Jessica ...

Artificial intelligence is coming for the quietest corners of the frame. Elon Musk’s xAI is pitching technology that can slip ...

Netflix, Prime, and others will feature targeted, interactive, and shoppable ads and commercials.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

Even before the generative AI boom, there were companies offering ways to digitally inject ads into media, including ...

Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

A new tool showed off by xAI dreams up AI-generated product placement that "weaves" into existing TV shows and movies.

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

Wolverine is partnering with the show “Landman” on product placements for its Alpha (pictured( and Rancher boots. Credit: Courtesy of Wolverine World Wide Inc. Wolverine World Wide Inc.’s namesake ...