Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

WASHINGTON, DC, March 6, 2025 (EZ Newswire) -- Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from ...

Out-of-home advertising must be working or it wouldn't be proliferating the way it is. It can be a useful advertising tool. However, as is the case with any medium, problems exist with measuring its ...

Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge ...

Research shows that Out of Home Advertising is effective, as Debbi Solomon finds in previous recall and awareness studies. She examines the effectiveness of billboards, cinema, taxi advertising and in ...

The Out-of-Home Advertising Association of Nigeria has stated that it seeks a professional body to improve excellence and develop human capital, not to replace government regulatory functions.

In the competitive world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising, Origins Advertising has completed a ...

Bauer Media Group has completed its acquisition of Clear Channel Europe-North following approvals required and satisfaction ...