Mattel, Inc. (NASDAQ: MAT) today announced it has renewed a multi-year global licensing agreement with Disney for new ...
Barbie, a doll brand by toy manufacturer Mattel Inc., has collaborated with a local beauty brand, Lovely Causemetics, for a ...
After the massive success of Barbie, Mattel is all set to take things up a notch and bring Masters of the Universe to the ...
MAT gears up to realize the benefits from the extension of its partnership with Disney over an all-time classic franchise.
Viewers of Rose Ayling-Ellis ’s new show, Old Hands, New Tricks, have called the two-part documentary “amazing” and ...
You know Barbie, right? No matter your age, you’ve likely owned the doll or known someone who has. Since debuting on March 9, ...
What did the superhero franchise say to the condiment brand? Laura Mills at Cygnus explains why brand partnerships between the food and entertainment industries are no joke – and how to get them right ...
Gap Inc CEO Richard Dickson shares his strategy to turn the retailer into a high-performing, culture-shaping brand.
Clocks, elevators and cubicles become dystopian signifiers in the television show, which invokes and inverts workplace cinema ...
Since winning Strictly Come Dancing in 2021, the actress and presenter has been a frequent face on our screens and there's ...