Dark patterns manipulate consumer choices in e-commerce. Regulators in India are clamping down on deceptive design practices. Improved design ethics are crucial for fostering consumer trust online.

MIT researchers found that metals retain hidden atomic patterns once believed to vanish during manufacturing. These patterns arise from microscopic dislocations that guide atoms into preferred ...

Sometimes the best treasures come when you least expect them. While exploring a new creek, we uncovered a historic find that stunned us. The moment was unbelievable and proved just how much history is ...

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to optimize for AI-driven discovery. AI assistants now deliver product ...

Weizmann Institute of Science researchers say that they can identify individuals based solely on their nasal breathing patterns with 96.8% accuracy. The groundbreaking study found that these nasal ...

Everyone says they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why. That means I’ll be popping up in your feed once every month as part of the Fast ...

Archaeologists recently discovered proof of a gladiatorial fight with a lion in an unexpected tourist destination. York, a city in northern England known for its breathtaking medieval architecture, ...

Lions, tigers, and bears. These, among many other exotic animals, are the beasts with which gladiators did battle in amphitheaters across the Roman empire. It’s a spectacle that has long captured the ...

Imagine setting sail without a compass, drifting aimlessly, unsure where to go next. Running a small business without a clear guiding idea feels much the same. Without a North Star, your brand risks ...

We’ve all been there: You find the perfect product, the chair or skin cream that will solve all your problems through the liberal application of capitalism—but it doesn’t fit into your budget. You ...