Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B marketers through high-attention placements, AI-powered tools and expanded personalization.

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

As India becomes linkedin’s power base, the platform’s professional core is giving way to emotion-led content and personal ...

Read on to know how short duration reels on the Swiggy-owned Dineout app might affect restaurants' visibility and competition ...

OpenAI’s flagship chatbot may be on the verge of a major shift in how it makes money, with a leak suggesting that advertising ...

Standard Chartered has rolled out the second phase of its “Now’s your time for wealth” campaign, putting its Chief Investment ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally for enterprise brands.

Canva head of B2B marketing Emma Robinson believes the best B2B work happens when creativity and intelligence support each ...

Artificial intelligence is now a standard part of modern recruitment in Australia. Here’s how jobseekers can work with it.