PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Do you have blue eyes? We talked to experts to discover curious facts about baby blues. Like, are all blue-eyed people ...

Lainey Wilson, Kelsea Ballerini and others dazzled at the CMA Awards red carpet in Nashville with stunning fashion choices that perfectly blended country style and glamour.

MC1R - the gene behind red hair - also shapes how quickly wounds heal, revealing why some people recover more slowly than others.

Wondering what to get someone who loves beauty products? From hairstyling and facial tools to makeup and skin care, we ...

Wondering what to get someone who loves beauty products? From hairstyling and facial tools to makeup and skin care, we ...

Know someone in desperate need of self-care? From facial tools to massagers, we curated a collection of the best self-care ...

Yo, Pamela Anderson just dropped a hair bomb at Paris Fashion Week in 2025, ditching her iconic blonde for a fiery copper red ...

Dermatologists explain the science behind wildly popular treatments like red light therapy, which is now available at home—for a steep price. Full-face LED masks like this one can cost up to several ...

SCIENTISTS have shown that the gene responsible for red hair also leaves a person up to 100 times more susceptible to the worst form of skin cancer. The gene responsible for red hair also leaves a ...

HOLED UP AT home when no one else is looking, people indulge in their covert, sometimes embarrassing, self-care routines. One of the newest involves donning a mask that would make the greatest movie ...

One of the most common questions I get asked as a beauty editor is what at-home beauty treatments are actually worth it. My answer? Red light therapy. There’s a reason you’ll find red light devices in ...