The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

the all-pink western-inspired getup embodies classic Barbie doll vibes. With flowing blonde hair and contrast stitching, embroidery and star embellishments on her outfit, Mattel proves it designs ...

Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Barbie is letting "You Create" your own doll for the first-time ever. To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a ...

Barbie honored 17-time Grammy award-winning singer, Alicia Keys with a one-of-a-kind Barbie Role Model doll.

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...

Mattel released eight new one-of-a-kind Barbie dolls for International Women's Day, honoring female friendship. The dolls are modeled after gymnasts Jordan Chiles and Jade Carey, disability ...