A student manager for McNeese State is making the most of the Cowboys' latest appearance in the NCAA Tournament.

Carson Beck's move from Georgia to Miami should have been a clean slate. Instead, it's been a tabloid-worthy offseason filled ...

The USC Trojans women’s basketball team is the No. 1 seed in the Spokane Regional 4 in the NCAA Women’s Basketball Tournament ...

As they have evolved from a sub-.500 team in mid-December to the Big 12’s second-place team, Arizona has learned to win without Caleb Love at his best. But when Love is on, that still makes ...

Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

As JuJu Watkins gets ready for her second NCAA tournament, she’s continuing to blaze a trail in the NIL space. The USC star ...

Three of college basketball's biggest stars, USC's JuJu Watkins, Oregon’s Jackson Shelstad, and Arizona's Caleb Love, have teamed up to headline an NIL March Madness promotion.