Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind ...

Three of college basketball's biggest stars, USC's JuJu Watkins, Oregon’s Jackson Shelstad, and Arizona's Caleb Love, have teamed up to headline an NIL March Madness promotion.

Caleb Love's big two-way night gives Arizona Wildcats ... "The situation they've had to deal with last couple days and how they responded is just as ultimate professionals. It just shows what ...

“The intent was to make an art piece with an infusion of culture, to get the creative juices out there,” said the company’s award-winning artist and creative director, who goes by X, via ...

Arizona's Caleb Love went just 8-for-22 from the field on Monday night and 4-for-13 from 3-point range. But the Wildcats guard hit a shot when his team needed him most. Love forced overtime ...

A unique NIL partnership, with help from an MLB star ... s award-winning artist and creative director, who goes by X, via Caleb Mezzy of The Athletic. The Tigers are the first collegiate team ...