Oregon Ducks guard Jackson Shelstad starred alongside USC Trojans' JuJu Watkins in a March Madness commercial with Mondelez.

Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind ...

Three of college basketball's biggest stars, USC's JuJu Watkins, Oregon’s Jackson Shelstad, and Arizona's Caleb Love, have teamed up to headline an NIL March Madness promotion.

Caleb Love's big two-way night gives Arizona Wildcats ... "The situation they've had to deal with last couple days and how they responded is just as ultimate professionals. It just shows what ...

“The intent was to make an art piece with an infusion of culture, to get the creative juices out there,” said the company’s award-winning artist and creative director, who goes by X, via ...

Watkins took to Instagram to debut her latest NIL deal with ... former USC quarterback Caleb Williams and Colorado's two-way standout Travis Hunter. It's the latest NIL deal for Watkins, who ...