Lancaster, Ohio, rolls out a 311 CRM system for residents to report non-emergency issues and access city information.

By leveraging AI, first-party data, and hyper-personalisation, the report demonstrates how business value can be created ...

Martech adoption is accelerating as businesses embrace AI-powered tools for improved CRM, process automation, and ...

The report addresses challenges like integration complexities, data privacy concerns, and the skills gap in the Martech ...

Marvell Technology's CIO Nishit Sahay has driven value from creative use of the cloud, data and AI to help fuel the company's ...

Virgin is a big user of Adobe tech in process areas of the business. The question now is how to tap into AI innovations in a ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

The Korea Professional Football Federation (President Kwon Oh-gap) held the first 'K League Academy' marketing course in 2025 ...

Asking for referrals should be part of the offboarding experience or a reason to follow up with clients. Include specific instructions or directions to simplify providing a review. Consider a referral ...

Data is the modern business world’s lifeblood, informing decisions and shaping strategies that keep companies competitive.