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Bear Creek says it is wrapping up one of its longest ski seasons ever, with Saturday scheduled to be the 97th day for skiing and snowboarding this season.

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Whether at sporting events or in advertising, mascots are cute companions that evoke emotions and create a sense of identity.

It will be held in the cities of Basel, Bern, Zurich, Geneva, Lucerne, St Gallen, Thun and Sion. The federal government is supporting the event with CHF15 million ($17 million).