This year’s Día de Muertos Barbie Doll includes Barbie in a dropping multi-tiered gown, while Ken sports a charro outfit.

Mattel is paying tribute to one of the most iconic celebrations of Mexican culture. The 2025 Día de los Muertos Barbie and ...

Helen Mirren recently told Entertainment Tonight that you can’t get too upset about Oscar snubs, especially when your movie ...

Día de los Muertos, a holiday where families welcome back the souls of their dead loved ones, is celebrated every year from ...

Ted Wu, who has been with the company for 22 years, is replacing Stanichi in the company’s vehicles and building sets ...

Lisa McKnight exits after 26 years, with Roberto Stanichi moving to the newly created position of chief global brand officer.

If you've got some old dolls lying around in storage, it might be time to dust them off and do some research. You could be ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Roberto Stanichi takes the wheel as Chief Global Brand Officer, with Jamie Cygielman and Ted Wu stepping into expanded roles ...

Venus Williams Celebrated With Her Own Barbie Doll In Mattel's Latest Campaign The new Barbie has been created as part of a collection of dolls inspired by female role models in sports.

The advent and popularity of television that advertised postwar toys created an incredible market for the baby boom generation. Here's a look at some of the more popular trends, toys ...