One of the most common problems with LG TVs is their annoying ads. All you want is a clean and distraction-free home screen with just your favorite apps, but what you get is an unnecessarily big ad ...

Microsoft has launched a test for ad-supported Xbox game streaming, and promised the ads won't interrupt gameplay. The test lets users stream select games from their library for a limited time ...

Major League Baseball has been airing ads on its platforms in support of a salary cap. The union is crying foul. John Raoux / AP Photo PHILADELPHIA — In the latest salvo in the ongoing public ...

This post was created in partnership with Amazon Ads and Tinuiti. • Streaming TV can help brands tap into a show’s built-in fandom, but only if done authentically. • Amazon’s Liquid I.V. integration ...

Data and measurement firm Samba TV has bought GenAI ads platform Bestever AI. Bestever’s founder and CEO Apoorna Govind will become Director of Product at Samba, leading AI product strategy and ...

For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place. Nailing ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel like the last bastions of direct ad supply on CTV. Except, maybe not for long ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple's new ad campaign for its Safari browser dramatically highlights privacy concerns with ...

Political advertising has long been a cash cow for local television stations in an election year, but that source of income may be drying up. Spending on political ads overall is projected to hit a ...

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys. This is largely happening because of ...

Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + ...