The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes. The Army Reserve ...

Army athletics and West Point no longer stand separated. As part of a complete “brand evolution,” the school brought its two most recognizable names together as Army West Point, complete with a new ...

The logo is a detail from the Canadian Army’s new “Canadian disruptive pattern multi-terrain camouflage” in brown with a brown Canadian maple leaf. Online, people said it looked like a Lego moose or ...

WEST POINT — "Black Knights" stays, but the Black Knight goes when it comes to Army athletics. Make that "Army West Point" athletics. Both moves are part of a rebranding effort announced here Monday ...

BAMBERG, Germany -- Military community members will now see a symbolic icon representing the progressive goals of Installation Management Command, the headquarters of Army garrisons worldwide. The ...

Critics claim the Army National Guard's recent redesign of its recruiting logo is an attempt to disassociate itself from firearms when trying to convince young people to become citizen soldiers. While ...

The Canadian Army learned some valuable lessons Friday: art is in the eye of the beholder and it pays to be precise, even on social media. The military faced a huge backlash online after unveiling a ...

Your organization logo displays anywhere your organization is referred to in CORE, including the Organization Directory and when users change their organization. Administrators have the option to ...