Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at the Hollywood Bowl. After shattering global attendance records ...

The runaway success of 2023’s “Barbie” movie was the proof of Kreiz’s philosophy that a bolder content strategy was crucial to expanding the world of Mattel. “Our job is to take brands ...

You have to do that in independent film.” Mattel has capitalized on “Barbie’s” success, announcing more than a dozen film and TV projects. It enlisted Travis Knight, a director known for ...

"Released in 1977, Mattel Football was the first blockbuster handheld electronic game. It paved the way for systems like Nintendo’s Game Boy and today’s mobile devices, according to the hall.

It might not be 2023, but we're still living in Barbie's world! Children's clothing brand Kyte Baby is giving us all the Barbie-inspired mommy and me vibes with their newest launch: Kyte Baby x ...

In February, for example, Mattel executives warned of potential price hikes on Barbie dolls and Hot Wheels cars in an earnings call with Wall Street analysts and stated that roughly 40% of the ...

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honoring four powerful friendship duos whose strong bonds inspire and empower each other’s ...

The more customers collect, the more unique looks they can create to play and display their unique Barbie collection, Mattel Creations said in a Friday news release. The first of three "You Create ...

Barbie Forteza just collaborated with content creator and actress Ivana Alawi! On YouTube, Ivana shared a 23-minute vlog of her going on a ukay-ukay shopping with the Sparkle star in Cubao. The video ...

Graphic novels selling over 100,000 in bookstores, Dog Man, Amulet, Cat Kid, Wings Of Fire, Baby-Sitters Club, Five Nights At Freddy's & Smile ...