Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

I bought big yellow boxes of cereal from Aldi, Sainsbury's, Tesco, Asda, Lidl, Morrisons and M&S (which was orange) to see ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Fan bases are what make college athletics the amazing thing they are, and Kentucky's Big Blue Nation is the best fan base in ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

While at Kentucky, Pope and the Wildcats played two games at the RCA Dome, defeating Indiana 89-82 in 1995 and Clemson 79-72 ...

Businesses across the Bluegrass are seizing this Wildcats run, stress and all. At DV8 Kitchen, manager Michael Harper debuted ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...

Weeks after Health and Human Services Secretary Robert Kennedy Jr. touted vitamin A as an effective treatment for measles ...

Kentucky basketball fans have always been a little crazy. The latest example is going crazy over a British breakfast meal.