An inside look at Kalish’s playbook for the newly launched creator media platform.

Hailey Whitters teamed up with the brand to sing her song ‘Wagon’ to a crowd of dairy cows.

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.

While Stranger Things character Dustin built a life-saving friendship with Dart the Demodog in season two, got trapped in the ...

The white shade was repeatedly likened to dairy products. With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by ...

Reese’s is “doubling down on giving fans what they’ve asked for,” said senior brand manager Melissa Blette.

This holiday season, don't be surprised when tinned fish, compost bins and toilet paper top the wishlist. Thanks to some ...

Consolidation is part of Grey’s split from AKQA into Ogilvy in May.

Gray will oversee the agency’s Atlanta footprint, reporting to U.S. head of brand Allison McClamroch.

Brands and their agency partners talk about on how they refocused earned media campaigns with owned media strategy.

CEO and founder Lauren Wesley Wilson said the network is ‘evolving with the times.’ ...