Marketing Week13h
Premier Foods: ‘Genuinely superior’ products are driving growth
The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes ...
Marketing Week13h
‘Breaking that tonal sameness’: Thortful on driving distinctiveness in a crowded market
The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction of its ...
Marketing Week21h
Nvidia’s brand value grows 98% as AI boom continues apace, research suggests
The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...
Marketing Week22h
‘No longer a differentiator’: What does brand purpose look like in 2025?
Should purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are ...